Areas of Expertise

Experienced in orchestrating and delivering successful marketing campaigns using a variety of methodologies such as agile, waterfall, and critical path methodologies.

I have established multiple internal agencies for brands, successfully bringing together designers, copywriters, art directors, and project managers, who work collaboratively to support marketing communication efforts. In-house agencies, have full control over the creative process and can seamlessly collaborate with other departments, ensuring brand consistency.

Extensive experience running creative productions for all stages of the coms funnel - Broadcast TV, CTV, OTT, Organic Social, and more.

Guiding teams toward achieving strategic objectives and operational excellence. Providing clear direction, setting performance expectations, and fostering a collaborative and high-performing culture. Leveraging individual strengths, promoting cross-functional collaboration, and ensuring efficient workflows to drive impactful operations and deliver exceptional results.

By overseeing the content strategy, collaborating with subject matter experts, and leveraging effective project management tools, I have successfully executed content initiatives that engage audiences, drive conversions, and align with overall project goals.

Support the development of a well-thought-out plan to achieve marketing goals by identifying critical paths and key milestones via robust cross-functional schedules and communication protocols. Identifying channel gaps and opportunities for additional brand experience touchpoints.

I understand the critical importance of branding and positioning in driving project success. With my competitive analysis and stakeholder collaboration expertise, I have successfully guided teams in developing compelling brand identities and strategic positioning that resonate with target audiences, differentiate from competitors, and drive long-term growth.

Creative brief development is a core strength of mine as a project manager, as I understand the importance of providing clear direction to creative teams. By effectively gathering and distilling project objectives, target audience insights, and brand guidelines, I have developed comprehensive and inspiring creative briefs that foster creativity, guide the creative process, and deliver impactful and on-brand creative assets.

Overseeing the entire lifecycle of campaigns aimed at enhancing brand awareness, engagement, and conversions. I meticulously plan, creatively ideate, and strategically allocate resources to maximize campaign impact.

Experience with and have used - Asana, Jira, Monday.com, Mailchimp, Klaviyo, Shopify, Google for Business, Google Analytics, Hootsuite, Agora, Buffer, Salesforce and more…

Ensure that every dollar is spent wisely and deliver the best possible outcomes. I strive to optimize budget utilization while maintaining high-quality standards and meeting project objectives by carefully evaluating vendor proposals, negotiating contracts, and closely monitoring expenses.

By carefully selecting and managing vendors, I ensure timely and high-quality deliverables, cost-effective solutions, and seamless collaboration, ultimately maximizing project success and achieving marketing objectives.